Join our team as a Sales Director
SUMMARY:
New Story Brewing (NSB) is a new regional brewery with a bold vision launching in Tulsa, OK. We specialize in crafting sessionable lagers with an ABV of 5% or lower, designed to bring people together without overwhelming the palate. New Story also owns and brews other brands including Elk Valley, a series of traditional craft beers including IPAs and stouts. Rooted in the spirit of Oklahoma and the western frontier, our brand is built around tradition, community, and storytelling.
“If we impact people and inspire stories, the beer will flow.”
We are seeking a Sales Director to help launch our products into the Tulsa and Oklahoma City (OKC) markets. With an aggressive sales strategy and exciting growth opportunities, this role will be key to driving our expansion and increasing our brand presence in these vital markets. The ideal candidate will share our passion for craft beer, understand our unique product positioning, and be a skilled leader in building strong relationships with retailers, distributors, and partners.
RESPONSIBILITIES:
- Sales Strategy Development: Create and execute a sales strategy that aligns with NSB‘s mission and product guidelines, focusing on expanding market presence in the Tulsa and OKC markets
- Distributor and Retailer Relationships: Build and manage strong partnerships with distributors, retailers, and on-premise accounts to ensure NSB‘s products are well represented
- Market Expansion: Identify and pursue new sales opportunities in untapped markets, using a deep understanding of the craft beer industry and consumer trends
- Product Education: Educate retailers and distributors on NSB‘s unique product offerings
- Sales Team Management: Lead, coach, and develop a team of sales representatives to meet sales targets, grow brand presence, and ensure exceptional customer service
- Performance Tracking: Use sales data, analytics, and customer feedback to adjust strategies and ensure we hit our growth and revenue goals
- Collaboration with Marketing: Work closely with the marketing team to align sales efforts with promotional campaigns and brand storytelling
- Collaboration with Production: Work closely with the production team providing quarterly and monthly projections, and collaborate to schedule product availability, releases, and special events or other partnerships that could impact demand
- Quality & Safety: Understand and adhere to safety standards and alert management to potential quality or safety concerns and participate in sensory analysis of products
Qualifications:
- 5+ years experience in product sales, preferred beer or other beverages
- Proven experience in sales, preferably within the craft beer or beverage industry
- Strong understanding of the beer market, including both craft and commercial sectors
- Excellent communication and relationship-building skills with distributors, retailers, and internal teams
- Ability to manage a sales team, set targets, and drive performance
- Passion for craft beer and a good grasp of NSB’s brand identity and product guidelines
- Data-driven mindset with the ability to adjust strategies based on performance metrics
Other Requirements:
- A clean driving record and a valid drivers license
- Ability to multitask and adjust to changing priorities
- Ability to work well both independently and within a team environment
- Strong attention to detail
- Working knowledge of email, word processing, and spreadsheets
- May be required to work evenings and weekends
Benefits & Compensation
Starting compensation is $42,000 – $50,000 salary, based on qualification plus commissions.
- Full-time employees are entitled to accrue PTO, starting rate 10 days / year
- Full-time employees may also be eligible for:
- An annual performance bonus
- Health insurance reimbursement allowance
- Vehicle reimbursement or company vehicle
Why Join NSB? At New Story Brewing, you won’t just be selling beer; you’ll be selling stories. We’re a growing company with a vision rooted in quality, tradition, and community. Join us as we embark on an exciting journey, and help shape the future of our brand in Oklahoma.
To submit your interest, please apply through the job listing above.
If we impact people and inspire stories, the beer will flow.
We’re a passionate group of beer and product enthusiasts who want to connect with great people to grow our team!
